What is “Carried and Promoted Interests”?

In deals where assets are funded by private equity, the structure of the equity investment is typically a vehicle that is comprised of investors, or Limited Partners (LPs). These tend to contribute 90-95% of the funds, alongside the fund sponsor, or General Partner (GP) who often contribute 5-10% of capital. The GPs negotiate a more advantageous split of the profits than that of their pro-rata capital invested. This is due to the additional work undertaken to create the fund, find and vet the targets, manage the transaction as well as the ongoing investment. When a GP takes a greater share of the profits than a pro-rata investment, it is called a ‘carried interest’. Typically, in real estate deals using the same GP/LP structure, the name for this concept is a ‘promoted interest’.

Key Learning Points

  • Carried and promoted interest arrangements give the GP a greater split of the profits than their pro-rata capital investment
  • Private equity firms usually couple this carried interest with a management fee to manage the invested funds of the limited partners
  • To entice LPs into funds or transactions, the GP will offer the LP a preferred return or hurdle rate that must be achieved before the GP can begin receiving a return
  • A carried interest is calculated on the remaining profits after achieving the preferred return or hurdle
  • Promoted interests work in a similar way but the promote is calculated as a percentage of the LP’s share of the profits after the preferred return or hurdle
  • The calculation of payments between GPs and LPs is a waterfall, which is subject to heavy negotiation and can vary significantly between deals

The Purpose of Carried and Promoted Interest

Private equity sponsors, or GPs, are compensated in two ways with regard to their investment funds. The first is the management fee which is based on the LP’s assets under management by the sponsor firm. This is typically around 2% and covers or contributes to the administrative costs of the sponsor firm. The carried interest (15-20%) is the sponsor’s compensation for finding the transaction, negotiating the terms, signing on to the debt, and managing the transaction until disposition. (In real estate, the promoted interest is typically 20-30%.) The carried or promoted interest is calculated on the profits of the deal after the debt has been paid back and any preferred returns have been achieved.

Carried Interest, Example

Let’s assume a sponsor has raised an investment fund and the LPs have contributed 95% of the capital with the sponsor or GP contributing the remaining 5%. These two investment levels represent the pro-rata investment of capital. As an enticement, the GP has offered the LP the first 8% of return on the deal. This will be an annualized yield of 8%. Once the LP has achieved that return, the GP will be entitled to the remaining 20% of the profits of the deal. This is the carried interest. In this example, we will assume the LPs are granted their return of capital before the GP can calculate its carried interest. This would be called a European-style waterfall.

In this example, the sponsor locates a target asset and completes the transaction, with the total equity commitment at $500. There have been no cash distributions during the hold period, but at the end of year five, the asset is sold for a profit with an equity value of $1,200.

Promoted Interest - Example

We can see the preferred return paid out first, along with the return of capital of $697.9. The remaining profit of $502.1 is being apportioned 20% to the GP for the carried interest and $401.7, or 80% to the LP.

Promoted Interest Example

The concept behind promoted interest or a ‘promote’ as it is referred to in real estate jargon is similar but the mechanics of the waterfall are a little different. A promoted interest is an advance given to the GP on the LP’s profit after the initial waterfall payments of the preferred return and capital investments are made. The remaining profits would be split according to the pro-rata capital investments, but the promoted interest allows the GP to take a negotiated percentage of the LP’s stake as well.

Assume a building is being purchased for $1,000 and the equity investment is $400. The LPs are bringing 90% of the funding and the GPs 10%. Both investors will receive a preferred return of 8% and the capital will be repaid before additional returns are earned. This is known as a pari passu investment.  The GP has asked for a promotion of 30% of the LP profits post preferred.  There are no distributions but in year 5, the building is sold and the equity value is $750. The promotion is calculated as follows:

Promoted Interest - Example

In this deal, we can see the promoted interest of $53.5, which is 30% of the 90% LP stake in the remaining profit after the preferred return and the return of capital. In some real estate deals, the preferred return is treated as a true preferred, similar to the carried interest example above which means that only the LP receives the preferred return.