Operating profit is the total profit a company generates in a given accounting period from all its operations. It can be found in the income statement and is calculated by subtracting all operating costs not directly associated with production (selling, general & administrative) from the gross profit. It is an important figure on a company’s reports and investors are interested as it shows the profit generated when not including unavoidable expenses, such as interest or income tax. It is used for many financial metrics and links closely to EBIT and EBITDA.
The Coca Cola Company – Income Statement 2018 Extract
Operating Profit Metrics?
One of the key metrics operating profit can be used for is the operating profit margin. This indicator takes the operating profit within a given period and divides it by the sales for that same period.
Using Coca-Cola’s reported operating profit of $8,700m and sales of $31,856m at the end of their 2018 financial year, what would the operating profit margin be?
The calculation starts with the operating profit of $8,700m and divides it by the sales of $31,856m for the same period. The final figure is 0.273 (or 27.3%).
What Does the Margin Show?
Taking our example for the Coca Cola company, it shows that for every $100 sale made, $27.30 contributes towards the operating profit. In this case, the margin is high and shows Coca Cola are managing their costs in order to generate a high percentage of profit. There are many factors which can affect the operating profit margin (pricing strategy, price of materials and direct labor), so it is a great reflection on management’s operating decisions. A company looking to acquire another company (merger or acquisition) will want to assess areas of improvement. This may be high cost or marketing strategies in order to generate a higher revenue.
Operating profit margin is only a figure on its own and is best used when comparing to similar industries or historical data. This is due to different industries using varying business models where high labor costs might be a normal part of operations. Ratios only make sense in context.